Sends Joins Web3 Leaders at EthCC 8: Alona Shevtsova Highlights Blockchain’s Real-World Impact

Sends took part in this year’s Ethereum Community Conference — EthCC 8, which gathered the brightest minds in Web3, blockchain, and fintech in Cannes, France. As the largest Ethereum event in Europe, EthCC provided an intensive four-day program of presentations, networking, and insightful discussions on the evolving role of decentralised technologies in reshaping global finance.

The Sends team joined thousands of developers, founders, and fintech leaders to explore how Ethereum infrastructure is driving innovation in payments, compliance, and cross-border money movement. With a focus on stablecoins, programmable finance, and regulatory-grade privacy technologies, the conference aligned closely with Sends’ vision. Organisers stated that over 6,000 attendees, 69 sponsors, more than 500 speakers, and 200 side events were expected. 

Reflecting on the event, Alona Shevtsova, CEO of Sends, commented:

“EthCC 8 reaffirmed what we’ve long believed: the future of finance is programmable, borderless, and open. As regulators and institutions begin to embrace blockchain’s real-world use cases, it’s essential for companies like Sends to stay connected to the ecosystem’s most active builders and thinkers. The insights and partnerships we’ve gained in Cannes will directly shape how we expand our payment infrastructure and deliver more transparent and efficient solutions to our clients”.

Among the standout sessions for Sends were discussions on the increasing adoption of stablecoins by global financial players, a topic the Sends team actively contributed to by sharing insights from their experience building cross-border payment infrastructure. The company participated in discussions about how Layer 2 technologies and zero-knowledge proofs are enhancing transaction efficiency and scalability. Sends also participated in panels and side events where leaders from the Ethereum Foundation and StarkWare highlighted the potential of chain abstraction and legal-grade selective disclosure, developments that strongly align with Sends’ own vision for compliant and future-ready fintech solutions.

About Sends

Sends is a financial service provider headquartered in London. Since 2017, it has offered a comprehensive range of payment solutions as an FCA-authorised Electronic Money Institution (EMI). The company provides a secure and user-friendly platform for international money transfers, serving both individuals and businesses.

Contact Information

For media inquiries or support, contact: support@sends.co | contact@sends.co

Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048).

Address: Office 39.18, Level39, One Canada Square, London, England, E14 5AB

Marketing Department contacts: pr@sends.co

Contact: Anastasiia Pervushyna

 

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